Citrus Hills was looking for brand consistency to be established for all print and digital marketing materials. The goal was to elevate the brand and showcase the resort-style living and relaxed lifestyle found at this master-planned community in Florida. Corporate materials integrated script and sans serif typefaces to marry elegance with a modern look. Muted green/tan gradient backgrounds along with rounded photo frames mimicking the logo mark added a softness to contrast against the vibrant imagery. Direct mailers incorporated a more Floridian color palette to stand out from the clutter while still adhering to brand guidelines in typeface and image treatment.
Projects have included: newspaper & magazine print advertising, various sized brochures, trade show graphics, outdoor billboards, online banner advertising (examples shown within online advertising folder) and direct mailers.
Projects have included: newspaper & magazine print advertising, various sized brochures, trade show graphics, outdoor billboards, online banner advertising (examples shown within online advertising folder) and direct mailers.
PROJECT: Evaluate the existing community brochure and recommend a more cost-effective solution.
This brochure unveiled the new brand standards established for Citrus Hills. The original brochure was 9x12 and wove house plans into the interior page design. To offer more flexibility, the size was reduced to fit within a standard sized booklet envelope, and a pocket with business card slits was added to house letter size inserts of floor plans. The goal was to offer prospective buyers with a consolidated package while saving Citrus Hills money in printing costs.
This brochure unveiled the new brand standards established for Citrus Hills. The original brochure was 9x12 and wove house plans into the interior page design. To offer more flexibility, the size was reduced to fit within a standard sized booklet envelope, and a pocket with business card slits was added to house letter size inserts of floor plans. The goal was to offer prospective buyers with a consolidated package while saving Citrus Hills money in printing costs.
PROJECT: Establish a template for brochures mailed out within #10 envelopes to new prospects.
A brochure template was recommended which offered flexibility to customize each brochure to varying amounts of client supplied content and photography. It was critical for this design to be immediately recognizable as part of the Citrus Hills brand family – sisters to the community brochure.
A brochure template was recommended which offered flexibility to customize each brochure to varying amounts of client supplied content and photography. It was critical for this design to be immediately recognizable as part of the Citrus Hills brand family – sisters to the community brochure.
PROJECT: Establish a standard layout for full page ads using client supplied photography and copy.
Typefaces and photo treatment stayed true to the branding standards of previously produced marketing pieces. Color palettes were adapted to incorporate a more Floridian/vibrant color palette in several placements. This template has flexibility to be easily updated with new imagery and content updates.
Typefaces and photo treatment stayed true to the branding standards of previously produced marketing pieces. Color palettes were adapted to incorporate a more Floridian/vibrant color palette in several placements. This template has flexibility to be easily updated with new imagery and content updates.
PROJECT: Create a series of 9x6 postcards incorporating vibrant Floridian colors and more dynamic headline treatments to capture the viewers attention.
Even though the basic design template is the same, the color palette and type emphasis was varied enough so as to give each postcard a unique look. Color palettes were customized to complement the client supplied hero and support photography for each mailer.
Even though the basic design template is the same, the color palette and type emphasis was varied enough so as to give each postcard a unique look. Color palettes were customized to complement the client supplied hero and support photography for each mailer.
PROJECT: Design a billboard template that will stand out from the competitors billboards in the area using client supplied photography and messaging.
The recommended layout enabled viewers to quickly process the headline and property location from the highway. Each billboard varied in dimension so it was critical for the layout to offer flexibility and easy legibility. Usage of a rich color palette and dynamic headline treatment helped to separate and differentiate information.
The recommended layout enabled viewers to quickly process the headline and property location from the highway. Each billboard varied in dimension so it was critical for the layout to offer flexibility and easy legibility. Usage of a rich color palette and dynamic headline treatment helped to separate and differentiate information.
PROJECT: Recommend a branded retractable banner and booth graphic design using the booth display specifications supplied by the client.
Each element visually tells a story about the amenities and lifestyle at the VOCH and uses color, typeface treatment and layout to offer the most visual impact. The large display graphic intentionally cascades the inset photos around the golfers on the course. Both display and retractable banner designs ensured important content did not fall too far below eye level with obstructions placed in front of the booth. Vibrant yellows were introduced to draw more attention to and contrast against the large display graphic.
Each element visually tells a story about the amenities and lifestyle at the VOCH and uses color, typeface treatment and layout to offer the most visual impact. The large display graphic intentionally cascades the inset photos around the golfers on the course. Both display and retractable banner designs ensured important content did not fall too far below eye level with obstructions placed in front of the booth. Vibrant yellows were introduced to draw more attention to and contrast against the large display graphic.