Showcased below are varied industries that have requested banner ads to be designed and produced. Each project ensured the recommended design adhered to the companies brand standards. Some clients supplied custom imagery while others required researching royalty free websites for visuals to reinforce the messaging. Some images required additional retouching of varying degrees of difficulty. Messaging was supplied from the client or agency of record for each project.
These 300 x 250 banner ads for the Villages of Citrus Hills were placed on Florida for Boomers. Messaging and custom photography were supplied by the client. The design template placed the company logo and photography in the forefront and adhered to brand standards in typeface and color usage.
The Villages of Citrus Hills ran these 160x600 banner ads within various online publications. The color scheme and layout coincided with recent billboard creative (these examples are within the Citrus Hills folder). Messaging and custom photography were supplied by the client. A simple and uncluttered design was created to entice viewers to click and learn more.
Members First Credit Union celebrated a 1 year anniversary of their Bedford branch opening. The campaign included in-branch marketing, newspaper advertising and online digital banners. The incentive offer was receiving a gift card from a local sweet shop whose specialty was cupcakes. Messaging was provided by the agency of record at the time (Montagne Communications) with the visual direction a joint collaboration.
Using Adobe Photoshop several images were composited to look as though shot as one photo. The frosting was colorized to be more within the brand color palette and the dollar bill silhouetted and color corrected to not appear so dingy. Typefaces and corporate colors were consistent within each campaign for brand consistency.
Using Adobe Photoshop several images were composited to look as though shot as one photo. The frosting was colorized to be more within the brand color palette and the dollar bill silhouetted and color corrected to not appear so dingy. Typefaces and corporate colors were consistent within each campaign for brand consistency.
Members First Credit Union ran an auto loan refi-rewards promotion. The campaign included in-branch marketing, newspaper advertising and online digital banners. Messaging was provided by the agency of record at the time (Montagne Communications) with the visual direction a joint collaboration.
Using Adobe Photoshop several images were retouched and composited to look as though shot as one photo. Typefaces and corporate colors were consistent within each campaign for brand consistency.
Using Adobe Photoshop several images were retouched and composited to look as though shot as one photo. Typefaces and corporate colors were consistent within each campaign for brand consistency.
Members First Credit Union ran an additional auto loan refi-rewards promotion. The campaign included in-branch marketing, newspaper advertising and online digital banners. The banner shown to the right is an expandable banner with the other a 300x250 banner size. The request was for a more creative and illustrative approach. Based on image research with text fitting within a car shape the above campaign graphic was recommended. Messaging was provided by the agency of record at the time (Montagne Communications) with the visual direction a joint collaboration. Typefaces and corporate colors are consistent within each campaign for brand consistency.
Lake Sunapee Bank opened a financial center in Concord, NH. Print ads, direct mailers and online advertising were used to help promote the opening (examples are found within the Lake Sunapee Bank folder). These banner ads directed the consumer to a landing page offering more details on the scratch ticket incentive for the opening. The headline was "scratched" away to set the stage for the incentive promotion.
Summit by Morrison needed sales reservations for their new senior living community being built in the Whitefield, NH area. The color palette and typefaces were recommended based on the logo (details in Logo Design) with the photo representative of the lifestyle residents would expect to experience. Messaging was provided by the client and agency of record at the time (Montagne Communications).