Upon completion of the logo development project (see details in the logo design folder), the brand identity package and capabilities brochure were designed and produced for Eideard Group. Paper selection and specialty printing techniques were carefully researched and recommended to reinforce the brand image of prestige, legacy and quality.
PROJECT: Design a collateral package which would be understated and impactful.
The goal was to leave a lasting impression of superior quality with potential and existing clients with every marketing piece produced. The mark and text of the logo on the business card and letterhead were embossed and debossed to give the illusion of the koi fish swimming within the flame. The high end paper (Ultra White Neutech Wove), was recommended for it's pure white color, texture and tactile feel.
The goal was to leave a lasting impression of superior quality with potential and existing clients with every marketing piece produced. The mark and text of the logo on the business card and letterhead were embossed and debossed to give the illusion of the koi fish swimming within the flame. The high end paper (Ultra White Neutech Wove), was recommended for it's pure white color, texture and tactile feel.
PROJECT: Recommend a unique statement piece with a WOW factor that would be used as a sales tool for prospective new clients.
It was critical for this design to appeal to a target market of individuals and families with distinctive wealth. The overall design is understated and elegant – incorporating specialty printing techniques to add a richness and exclusivity to the piece. It's unique horizontal booklet size offered a coffee table style approach with direct, simple messaging and large targeted imagery. Visuals reinforced the legacy theme with framed color photos transitioning to black and white outside of the frame. Capturing the past and future which may or may not still include the head of household.
McCoy Silk was chosen for the paper due to its pure white appearance and printing quality. An overall soft touch aqueous coating was applied to each page for a soft, rich feel. For additional depth, a spot gloss UV was applied to key elements throughout. The logo on the cover was embossed and debossed for consistency with the collateral package. Each step in the printing process was overseen onsite to ensure superior print quality.
It was critical for this design to appeal to a target market of individuals and families with distinctive wealth. The overall design is understated and elegant – incorporating specialty printing techniques to add a richness and exclusivity to the piece. It's unique horizontal booklet size offered a coffee table style approach with direct, simple messaging and large targeted imagery. Visuals reinforced the legacy theme with framed color photos transitioning to black and white outside of the frame. Capturing the past and future which may or may not still include the head of household.
McCoy Silk was chosen for the paper due to its pure white appearance and printing quality. An overall soft touch aqueous coating was applied to each page for a soft, rich feel. For additional depth, a spot gloss UV was applied to key elements throughout. The logo on the cover was embossed and debossed for consistency with the collateral package. Each step in the printing process was overseen onsite to ensure superior print quality.